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商品編號： W14163 出版日期： 2014/05/14 作者姓名： Thomson, Matthew;Goldberg, Emily;Gottlieb, Ben;Landy, Samantha;Solomon, Samuel;Sittler, Lindsay 商品類別： Marketing 商品規格： 6p 再版日期： 地域： Canada 產業： 個案年度： 2014 - 2014
商品敘述：
This case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening the definition of beauty. Students are given the history of the campaign and are asked to assess various options for the Dove brand.
涵蓋領域：
Marketing strategy;Advertising campaigns;Brand management
相關資料：
, (W14164), 7p, by Matthew Thomson, Emily Goldberg, Ben Gottlieb, Samantha Landy, Samuel Solomon, Lindsay Sittler
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